Introduction

Cloud Contracts 365, a leading provider of a legal SaaS technology solution, sought to revamp its digital presence to better reflect its innovative services. The company engaged labdesk to design and develop a new website within the HubSpot platform. The project's goal was to optimise website performance through a comprehensive approach that included scoping user requirements, enhancing design and development, implementing effective Search Engine Optimisation (SEO) strategies, and rigorous testing.

Project Scope

The project’s primary objective was to build a modern, professional website that would enhance Cloud Contracts 365's online visibility and partner experience. The scope of work included:

• Scoping User Requirements: Thorough analysis and understanding of user needs to ensure the website met the expectations of Cloud Contracts 365’s partners.
• Design and Development: Creation of a contemporary, visually appealing website that accurately represents the brand’s identity and services.
• Search Engine Optimisation (SEO): Implementation of best practices to improve search engine rankings and drive organic traffic to the site.
• Testing: Comprehensive testing to ensure functionality, usability, and performance across various devices and browsers.

Solutions Implemented

1. User Requirements Analysis:

labdesk conducted extensive research and collaborative workshops with Cloud Contracts 365 to identify key user requirements. This process involved:

• Mapping user journeys to understand their interactions with the site.
• Identifying pain points and areas for improvement.
• Gathering feedback from stakeholders to align the website’s features with business goals.

2. Design and Development:

The design phase focused on creating a clean, modern aesthetic that would appeal to Cloud Contracts 365’s target audience. Key elements included:

• Responsive design to ensure a seamless experience across all devices.
• Intuitive navigation to enhance user engagement and reduce bounce rates.
• Customisable content management system (CMS) within HubSpot, allowing non-technical team members to easily update the site.

3. SEO Optimisation:

labdesk implemented a robust SEO strategy to enhance the website’s visibility on search engines. This included:

• Keyword research to identify relevant search terms.
• On-page optimisation, including meta tags, headings, and content structure.
• Technical SEO improvements to ensure fast load times and mobile-friendliness.

4. Testing:

After development, the website underwent rigorous testing to ensure optimal performance. Testing phases included:

• Browser compatibility testing to ensure the site worked flawlessly across different browsers.
• Performance testing to identify and resolve any speed-related issues.
• User testing to gather feedback and make necessary adjustments.

Results and Benefits

The revamped website for Cloud Contracts 365 successfully achieved its goals, providing multiple benefits:

• Enhanced partner Experience: The new design and improved navigation significantly boosted user engagement.
• Increased Organic Traffic: SEO efforts resulted in higher search engine rankings and increased organic traffic.
• Improved Brand Image: The modern and professional design better represents Cloud Contracts 365’s innovative services.
• Ease of Use: The customisable CMS allows non-technical team members to manage content efficiently.

Summary

The collaboration between labdesk and Cloud Contracts 365 demonstrates the impact of strategic website design and development. Through meticulous planning, innovative design, and effective SEO strategies, labdesk successfully delivered a website that not only meets but exceeds the client’s expectations. The new website stands as a testament to Cloud Contracts 365’s commitment to excellence and labdesk’s expertise in transforming digital presences.

To view the Cloud Contracts 365 website you can click here

For more information about labdesk website, CRM and HubSpot services:  https://labdesk.co.uk/hubspot

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