Luminous Energy approached us with unique requirements that off-the-shelf software simply couldn't address. As specialists in solar farm development, they needed systems specifically designed to handle the complex process of identifying, acquiring, and developing renewable energy sites. Here's how we created a solution as unique as their business model.
Luminous Energy stands at the forefront of large-scale solar farm and energy storage development. Their mission focuses on creating a more sustainable future through renewable energy infrastructure.
Operating in a highly regulated industry with complex deal structures means they need technology that does more than just the basics – it needs to understand and support the specialised workflows of renewable energy development.
In our initial conversations with Luminous Energy, several distinct challenges emerged:
These challenges were becoming roadblocks to scaling their renewable energy development activities efficiently.
Rather than trying to force their unique processes into a standard system, we took the time to understand their solar farm development workflow in detail. This allowed us to craft a solution that truly matched how they work.
While HubSpot CRM provided the foundation, we extensively customised it to mirror their land acquisition and development journey. Every aspect of the implementation was designed with renewable energy development in mind – from initial site identification through to project completion.
This collaborative approach made sure that they received a system that spoke the language of solar development, not generic sales processes.
We created a specialised HubSpot implementation featuring:
The result was a system that felt purpose-built for their renewable energy business rather than adapted from generic CRM templates.
To maximise the value of their new system, we added:
These enhancements transformed how Luminous Energy manages projects from the initial land opportunity through to completed solar farm.
Our collaboration with Luminous Energy has delivered substantial impacts:
Our work with Luminous Energy demonstrates how specialised technology solutions can make a real difference in advancing renewable energy development.
Their custom CRM now serves as the digital backbone of their operations, helping them bring more solar farms online more efficiently – contributing to a more sustainable energy future.
Does your organisation operate in a specialised industry with unique processes that standard software doesn't address?
We'd love to explore how custom CRM solutions could transform your operations just as they did for Luminous Energy. Contact the labdesk team for a FREE discovery call.